17x Return on Ad Spend
For the launch of TYR’s new product line, we wanted to create an upper funnel awareness video that mixed branded video with new product names and images.
I collaborated on concept creation, edited video from archived content, and designed graphics and motion graphics to echo sports cast lower thirds.
Result
Normally a video running in the upper funnel would have a primary KPI of view-throughs, but this one garnered a 17x ROAS by connecting the brand story to exciting new items, creating a collapsed funnel experience.
Return on Ad Spend Lift
Competitors tend to use styled images instead of folded linen; I wanted to find a way to compete using existing creative.
I designed an AB test to compare different types of photography, worked with stakeholders to analyze the product feed, concocted smart logic that prioritizes lifestyle imagery instead of flat sheet imagery.
Result
The lifestyle PDP creative that I optimized drove the best efficiencies, the highest engagement, and yielded the best results in nearly every sales-focused metric. My hypothesis that lifestyle images would perform better was correct and we didn’t need to manually create new content.
Top Performer
Chico’s wanted to maximize our evergreen Dynamic Product Ads’ performance. Our account team needed to determine if dynamic product ads with multiple images perform better than single image designs.
I directed Interactive Designers on best practices for multi-image designs and advised on branded seasonal colors and textures.
Result
Multi-image designs beat single image designs in AB test, and this ad routinely beat other creatives to bring in highest revenue at around a 4x ROAS. The branded experience that results from the addition of logo and texture and multiple angles drives conversions for this client.
Sales Lift
We launched catalog sales on Tiktok for Macy’s, including the Dynamic Showcase Ad unit, which combines branded video and dynamic (personalized) products.
I edited video, developed custom After Effects expressions to match the source material, and placed dynamic data according to best practice. The results below also encompass collection ads edited by the client.
Result
Average Order Value Lift
We needed to maximize the sense of urgency to shop now for the biggest markdowns of the year at Clarks.
I directed designers on best practices for a countdown dynamic product overlay and client preferences for color and layout, and I collaborated with stakeholders to ensure delivery of alternate messaging on correct dates.
Result
